Fractional CMO · Growth · Analytics · AI
I help growth-stage businesses turn fragmented marketing into a connected growth engine — combining strategy, performance marketing, analytics, automation and AI-enabled workflows to make faster decisions and drive measurable results.
About
executive-level strategy with hands-on analytical rigor
I’m a marketing leader who works at the intersection of growth strategy, performance, customer experience and analytics.
I help businesses move beyond disconnected campaigns and channel-level thinking to build marketing systems that connect acquisition, lifecycle, conversion and measurement to business outcomes.
My approach combines executive-level strategy with hands-on analytical rigor — using data, experimentation, automation and AI-enabled workflows to identify opportunities faster, improve decision-making and build marketing organizations that scale.
Start a conversationKey Results
I focus on the numbers that actually move the business — acquisition efficiency, conversion, revenue and scalable growth.
$5M+
Marketing budgets managed
28%
Reduction in CAC
36%
Reduction in CPL
58%
Reduction in marketing optimization cycle time through AI-enabled workflows
Recommendations
The best marketing partnerships combine strategic clarity, analytical rigor and the ability to turn decisions into action.
Client
“Rashmi is one of the rare marketers who can operate at both the strategic and tactical levels without missing a beat. She is laser-focused on results and endlessly curious about how to make them better. She brings absolutely no ego to the work. Rashmi is quick to call out what is working, what is not, and what to do next. In our rapidly evolving space and improvements in technology, this is critical. I’ve worked directly with her across strategy, execution, and reporting, and she consistently turns insight into action. Rashmi is an exceptional partner that I hope I get to continue to work with for a long, long time.”
Former Colleague
“Rashmi has been my coworker for over 2 years and impresses me every day with her vast marketing knowledge. She is one of the most dedicated and focused people I have ever had the benefit of calling a colleague. Rashmi's ability to problem solve and think creatively has helped our company overcome obstacles. She is methodical, analytical, and has played a crucial role in the success of our business. Rashmi challenges her team to thrive beyond expectations. We have all grown professionally and personally by knowing her.”
Former Manager
“Rashmi displayed great skills across the spectrum of responsibilities she had. These included Media Planning, Negotiating and Buying. It was through her best efforts that we saw landmark deals struck which resulted in great ROI and brand equity growth. Rashmi excelled at all initiatives she took up. She passionately pursued her goals and always delivered on time and in full. Her passion was infectious and she managed a disparate team very well too. Rashmi's endearing qualities quickly made her a favorite amongst her peers and other department heads who always appreciated her skills, speed and error-free execution. For these reasons and more I have no hesitation in recommending Rashmi Daga as a candidate for any organization.”
Graduate Professor
“I would categorize Rashmi as one of the strongest students I have had in my graduate management courses. She exhibited strong skill in both writing and presentations. Her major research paper and its associated presentation were written and presented with passion and conviction not normally seen. Rashmi's academic and intellectual skills would provide value to any organization.”
What I Do
Translate business objectives into an accountable marketing strategy, operating model and growth roadmap.
Build and optimize acquisition, lifecycle and conversion programs around CAC, LTV, MER and revenue — not vanity metrics.
Connect measurement, customer data, automation and AI-enabled workflows to uncover opportunities, accelerate analysis and improve marketing decisions.
Build the teams, agency relationships and operating rhythms required to turn strategy into consistent execution.
When to Bring Me In
You may already have a team, agencies and channels in place — but growth has stalled, CAC is rising, conversion is soft, or it’s difficult to see what’s actually driving revenue.
I step in when businesses need senior marketing leadership that can connect strategy to performance, measurement and modern operating systems — diagnosing what’s working, clarifying where growth is being lost, and building a focused plan tied to business outcomes.
Fractional engagement gives you executive marketing leadership plus analytical, automation and AI-enabled capabilities — without immediately building a large internal marketing organization. It’s the right structure when you need senior ownership, faster decision-making and a scalable growth engine.
Experience
Experience spanning agency, client-side and consulting environments — from global brands to growth-stage businesses.
Agency-side · Client-side · Consulting · Growth-stage · Global
Selected Work
A few examples of how I’ve combined strategy, analytics, technology and execution to solve complex growth challenges.
Rising acquisition costs and disconnected channel optimization were limiting efficient growth.
Restructured performance marketing around the complete customer funnel, connecting media investment with conversion behavior and downstream business outcomes. Introduced tighter measurement, testing and cross-channel optimization.
Marketing data existed across platforms, but fragmented reporting made it difficult to understand funnel performance and confidently allocate investment.
Connected acquisition, customer journey and conversion data into a measurement framework focused on business outcomes. Built reporting around funnel conversion, CAC, MER and channel contribution to identify where growth was being gained or lost.
Manual analysis and campaign workflows slowed experimentation and optimization.
Introduced AI-enabled analysis and marketing workflows to accelerate audience identification, campaign personalization, performance analysis and optimization. Combined AI-assisted insights with human judgment and established marketing data to make decisions faster without sacrificing strategic oversight.
Get in Touch
Tell me a little about what you’re working on, and I’ll get back to you within 1–2 business days.
